Executive Development Programme in Digital Transformation for Business: Actionable Knowledge
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• Digital Transformation Strategy: Crafting a successful digital transformation strategy is essential for businesses to stay competitive in the modern market. This unit will cover the key components of a digital transformation strategy, including goal setting, stakeholder engagement, and change management. It will also explore how to measure the success of a digital transformation strategy. • Understanding Digital Technologies: This unit will provide an overview of the most important digital technologies that are driving business transformation, such as cloud computing, big data and analytics, artificial intelligence (AI), and the Internet of Things (IoT). Participants will learn how these technologies can be used to improve business operations, create new revenue streams, and enhance customer experiences. • Agile Methodologies: Agile methodologies are becoming increasingly popular in the digital age, as they enable businesses to quickly adapt to changing market conditions. This unit will introduce participants to the principles of Agile and explain how they can be applied to digital transformation projects. • Design Thinking: Design thinking is a problem-solving approach that puts the needs of the customer at the center of the design process. This unit will explore the key principles of design thinking and how they can be applied to digital transformation initiatives to create customer-centric solutions. • Cybersecurity: With the increasing use of digital technologies, cybersecurity has become a critical issue for businesses. This unit will cover the key principles of cybersecurity and explain how to implement appropriate security measures to protect against cyber threats. • Change Management: Digital transformation often requires significant changes to business processes, systems, and culture. This unit will cover the key principles of change management and explain how to manage change effectively to ensure a successful digital transformation. • Digital Marketing: This unit will cover the key principles of digital marketing and explain how to use digital channels to reach and engage with customers. Participants will learn how to develop a digital marketing strategy that aligns with their business goals and how to measure the effectiveness of their digital marketing campaigns. • Data Privacy and Ethics: With the increasing use of data in digital transformation initiatives, data privacy and ethics have become important considerations. This unit will cover the key principles of data privacy and ethics and explain how to implement appropriate measures to protect customer data and ensure ethical use of data. • Innovation Management: Digital transformation often requires businesses to think creatively and innovate to stay competitive.
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Zugangsvoraussetzungen
- Grundlegendes Verständnis des Themas
- Englischkenntnisse
- Computer- und Internetzugang
- Grundlegende Computerkenntnisse
- Engagement, den Kurs abzuschließen
Keine vorherigen formalen Qualifikationen erforderlich. Kurs für Zugänglichkeit konzipiert.
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Dieser Kurs vermittelt praktisches Wissen und Fähigkeiten für die berufliche Entwicklung. Er ist:
- Nicht von einer anerkannten Stelle akkreditiert
- Nicht von einer autorisierten Institution reguliert
- Ergänzend zu formalen Qualifikationen
Sie erhalten ein Abschlusszertifikat nach erfolgreichem Abschluss des Kurses.
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