Executive Development Programme in Market Research Strategy Strategies
-- ViewingNowThe Executive Development Programme in Market Research Strategy is a certificate course designed to empower professionals with the necessary skills to drive impactful business decisions. In an era where data-driven strategies are critical, this program focuses on developing the ability to interpret market trends, consumer behavior, and competitive intelligence.
4.240+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
Über diesen Kurs
100% online
Lernen Sie von überall
Teilbares Zertifikat
Zu Ihrem LinkedIn-Profil hinzufügen
2 Monate zum Abschließen
bei 2-3 Stunden pro Woche
Jederzeit beginnen
Keine Wartezeit
Kursdetails
• Market Research Fundamentals: Understanding the basics of market research, including its definition, importance, and objectives. This unit covers various research designs, data collection methods, and sampling techniques.
• Market Segmentation and Targeting: Dividing a market into distinct groups of consumers with similar needs or characteristics and selecting one or more segments to target. This unit explores different segmentation criteria and strategies.
• Competitive Analysis: Examining the competition to identify their strengths, weaknesses, opportunities, and threats. This unit covers various competitive analysis tools and frameworks, such as SWOT analysis, Porter's Five Forces, and benchmarking.
• Consumer Behavior: Understanding how consumers make purchasing decisions and their motivations, perceptions, and attitudes. This unit explores various consumer behavior theories and models.
• Market Trends and Forecasting: Identifying and analyzing emerging market trends and using statistical methods to forecast future market scenarios. This unit covers various forecasting techniques, such as time series analysis, regression analysis, and scenario planning.
• Marketing Analytics: Using data analytics to measure and optimize marketing performance. This unit covers various marketing analytics tools and techniques, such as A/B testing, multivariate testing, and attribution modeling.
• Positioning and Branding: Developing a unique and compelling brand positioning that differentiates a product or service from competitors. This unit explores various positioning and branding strategies, such as product attribute, emotional, and price-quality positioning.
• Integrated Marketing Communications: Designing and implementing a comprehensive marketing communications plan that integrates various communication channels, such as advertising, public relations, and social media. This unit covers various IMC frameworks and models.
• Marketing Strategy Formulation: Developing a marketing strategy that aligns with a company's overall business objectives and takes into account the external market environment. This unit covers various marketing strategy frameworks, such as the
Karriereweg
Zugangsvoraussetzungen
- Grundlegendes Verständnis des Themas
- Englischkenntnisse
- Computer- und Internetzugang
- Grundlegende Computerkenntnisse
- Engagement, den Kurs abzuschließen
Keine vorherigen formalen Qualifikationen erforderlich. Kurs für Zugänglichkeit konzipiert.
Kursstatus
Dieser Kurs vermittelt praktisches Wissen und Fähigkeiten für die berufliche Entwicklung. Er ist:
- Nicht von einer anerkannten Stelle akkreditiert
- Nicht von einer autorisierten Institution reguliert
- Ergänzend zu formalen Qualifikationen
Sie erhalten ein Abschlusszertifikat nach erfolgreichem Abschluss des Kurses.
Warum Menschen uns für ihre Karriere wählen
Bewertungen werden geladen...
Häufig gestellte Fragen
Kursgebühr
- 3-4 Stunden pro Woche
- Frühe Zertifikatslieferung
- Offene Einschreibung - jederzeit beginnen
- 2-3 Stunden pro Woche
- Regelmäßige Zertifikatslieferung
- Offene Einschreibung - jederzeit beginnen
- Voller Kurszugang
- Digitales Zertifikat
- Kursmaterialien
Kursinformationen erhalten
Als Unternehmen bezahlen
Fordern Sie eine Rechnung für Ihr Unternehmen an, um diesen Kurs zu bezahlen.
Per Rechnung bezahlenEin Karrierezertifikat erwerben
