Executive Development Programme in Social Media Advertising: Targeted Campaigns
-- viewing nowThe Executive Development Programme in Social Media Advertising: Targeted Campaigns certificate course is a comprehensive training program designed to equip professionals with the essential skills needed to excel in social media advertising. This course emphasizes the importance of targeted campaigns, a critical aspect of modern digital marketing strategies.
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Course Details
• Unit 1: Introduction to Social Media Advertising & Targeted Campaigns
• Unit 2: Understanding Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest)
• Unit 3: Audience Segmentation & Targeting Strategies
• Unit 4: Creating Engaging Social Media Content for Targeted Campaigns
• Unit 5: Social Media Advertising Formats (Image, Video, Carousel, Stories)
• Unit 6: Setting Up & Optimizing Ad Campaigns on Facebook & Instagram
• Unit 7: Setting Up & Optimizing Ad Campaigns on LinkedIn & Twitter
• Unit 8: Measuring Success: Key Metrics & Analytics in Social Media Advertising
• Unit 9: A/B Testing & Campaign Iterations for Continuous Improvement
• Unit 10: Social Media Advertising Trends & Future Developments
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Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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