Certificate in Retail Market Research Essentials Implementation
-- viewing nowThe Certificate in Retail Market Research Essentials Implementation is a comprehensive course that equips learners with the necessary skills to excel in retail market research. This program emphasizes the importance of data-driven decision-making in retail, providing a solid foundation in market research methodologies and data analysis techniques.
3,139+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
•
Market Research Fundamentals - Understanding the importance of market research, the different types of research, and the key concepts and terminologies used in the field.
•
Data Collection Methods - Exploring various data collection methods including surveys, interviews, focus groups, and observational research.
•
Data Analysis Techniques & - Learning how to analyze quantitative and qualitative data using statistical methods and thematic analysis.
•
Retail Market Trends & - Examining current and emerging trends in the retail industry and how they impact market research.
•
Customer Segmentation & Targeting & - Understanding the principles of customer segmentation and targeting, and how to apply them in retail market research.
•
Competitive Analysis & - Learning how to conduct a competitive analysis, including identifying competitors, analyzing their strengths and weaknesses, and determining market position.
•
Survey Design & Implementation & - Developing effective survey questions, sampling techniques, and data collection strategies.
•
Report Writing & Presentation & - Communicating research findings in a clear and concise manner through written reports and presentations.
•
Ethical Considerations & - Understanding the ethical considerations involved in market research, including data privacy, informed consent, and research integrity.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate