Executive Development Programme in Brand Identity Development: Logo Creation
-- viewing nowThe Executive Development Programme in Brand Identity Development: Logo Creation is a certificate course designed to empower professionals with the essential skills needed to create impactful and memorable brand identities. In today's visually-driven world, a strong brand identity is crucial for any business to stand out and connect with its audience.
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Course Details
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Unit 1: Introduction to Brand Identity Development and its Importance
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Unit 2: Understanding the Role of a Logo in Brand Identity
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Unit 3: Researching Target Audience and Competitors
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Unit 4: Creating a Unique Value Proposition (UVP)
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Unit 5: Design Principles and Theories for Logo Creation
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Unit 6: Brainstorming and Sketching Initial Logo Concepts
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Unit 7: Refining Logo Designs with Typography, Color, and Shape
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Unit 8: Testing and Evaluating Logo Designs
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Unit 9: Protecting and Registering Logos as Intellectual Property
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Unit 10: Implementing Logos Across Branding Materials and Platforms
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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