Global Certificate in Strategic Marketing Analytics Techniques
-- ViewingNowThe Global Certificate in Strategic Marketing Analytics Techniques is a comprehensive course designed to equip learners with essential skills for career advancement in the marketing industry. This course emphasizes the importance of data-driven decision-making and strategic thinking in marketing, providing learners with hands-on experience in utilizing various analytical techniques and tools to drive marketing success.
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โข Unit 1: Introduction to Strategic Marketing Analytics Techniques
โข Unit 2: Data Collection and Analysis for Marketing
โข Unit 3: Market Segmentation and Targeting Strategies
โข Unit 4: Consumer Behavior Analysis
โข Unit 5: Brand Management and Equity Analysis
โข Unit 6: Customer Relationship Management (CRM) Analytics
โข Unit 7: Digital Marketing Analytics
โข Unit 8: Social Media Analytics
โข Unit 9: Marketing Mix Modeling and Optimization
โข Unit 10: Predictive Analytics and Forecasting in Marketing
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