Executive Development Programme in AI Insights for Markets
-- ViewingNowThe Executive Development Programme in AI Insights for Markets is a certificate course designed to bridge the gap between AI and marketing. This programme emphasizes the importance of AI-driven marketing strategies and equips learners with essential skills for career advancement in today's data-driven world.
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โข Introduction to Artificial Intelligence (AI): Understanding the basics of AI, its capabilities, and limitations.
โข AI in Marketing: Exploring how AI can be applied to marketing, including personalization, segmentation, and automation.
โข Data Analysis and Visualization: Utilizing data to make informed business decisions, with a focus on data visualization techniques to communicate insights effectively.
โข Machine Learning (ML): Learning the fundamentals of ML, including supervised and unsupervised learning, and how to apply them to marketing.
โข Natural Language Processing (NLP): Understanding how NLP can be used to analyze text data, extract insights, and inform marketing strategies.
โข AI Ethics and Regulations: Examining the ethical considerations of AI in marketing, including data privacy, bias, and transparency.
โข AI Implementation and Scaling: Developing a plan to implement and scale AI solutions within a marketing organization, addressing challenges such as data infrastructure, talent acquisition, and change management.
โข Emerging Trends in AI and Marketing: Keeping up-to-date with the latest AI and marketing trends, including the use of chatbots, voice assistants, and virtual reality.
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