Executive Development Programme in Green Marketing for Paper
-- ViewingNowThe Executive Development Programme in Green Marketing is a certificate course designed to empower professionals with the knowledge and skills necessary to thrive in the evolving world of sustainable business practices. This programme emphasizes the importance of environmentally friendly marketing strategies, providing learners with a comprehensive understanding of how to effectively communicate the value of green products and services to consumers.
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โข Green Marketing Fundamentals: Understanding the concept of green marketing, its benefits, and challenges. Exploring the role of green marketing in promoting sustainable development and environmental protection.
โข Sustainability and Corporate Social Responsibility (CSR): Examining the relationship between sustainability and CSR, and their impact on business operations and marketing strategies.
โข Environmental Legislation and Compliance: Reviewing the legal framework governing environmental protection, and its implications for marketing and business practices.
โข Green Auditing and Reporting: Learning the principles and practices of environmental auditing, and how to report environmental performance to stakeholders.
โข Eco-Design and Life-cycle Assessment (LCA): Understanding the principles of eco-design and LCA, and their role in creating sustainable products and services.
โข Green Supply Chain Management: Exploring the concept of green supply chain management, and its impact on business operations and marketing strategies.
โข Marketing Communication and Green Claims: Examining the role of marketing communication in promoting green products and services, and the regulations governing green claims.
โข Consumer Behaviour and Green Marketing: Understanding consumer attitudes towards green products and services, and how to influence consumer behaviour through green marketing strategies.
โข Green Marketing Metrics and Measurement: Learning how to measure the effectiveness of green marketing strategies, and how to set performance targets and benchmarks.
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