Executive Development Programme in Advocacy for Digital Marketing
-- ViewingNowThe Executive Development Programme in Advocacy for Digital Marketing is a certificate course designed to empower professionals with the latest digital marketing strategies and advocacy techniques. In today's digital age, understanding how to effectively market products and services online is crucial for career advancement and business growth.
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โข Digital Marketing Foundations: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.
โข Data Analytics for Digital Marketing: Leveraging data analytics tools and techniques to measure and optimize digital marketing campaigns, focusing on key metrics and insights to drive decision-making.
โข Customer Experience (CX) Design: Creating seamless and engaging customer experiences across digital channels, with a focus on user experience (UX) design, personalization, and customer journey mapping.
โข Content Strategy: Developing a holistic content strategy that aligns with business objectives, leverages data insights, and engages target audiences across digital channels.
โข Social Media Advocacy: Building brand advocacy and influencer marketing programs on social media, including best practices for social listening, community management, and social selling.
โข Digital Marketing Ethics and Compliance: Navigating legal and ethical considerations in digital marketing, including data privacy regulations, advertising standards, and brand safety.
โข Emerging Trends in Digital Marketing: Exploring emerging trends and technologies in digital marketing, including voice search, artificial intelligence, and virtual reality, and their potential impact on advocacy strategies.
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