Executive Development Programme in Virtual Marketing: Brand Awareness
-- ViewingNowThe Executive Development Programme in Virtual Marketing: Brand Awareness certificate course is a crucial training opportunity for professionals seeking to excel in the rapidly evolving digital marketing landscape. This programme focuses on enhancing brand visibility and awareness through virtual channels, addressing a rising industry demand for experts who can effectively navigate this space.
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โข Unit 1: Introduction to Virtual Marketing: Understanding the digital landscape and the opportunities it presents for brand awareness. โข Unit 2: Building a Strong Online Presence: Developing a virtual brand identity and optimizing websites for search engines. โข Unit 3: Social Media Marketing: Leveraging social media platforms to increase brand visibility and engagement. โข Unit 4: Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. โข Unit 5: Email Marketing: Building and nurturing an email list to drive brand awareness and conversions. โข Unit 6: Influencer Marketing: Collaborating with key industry influencers to expand reach and build credibility. โข Unit 7: Paid Advertising: Utilizing paid search and social media advertising to increase brand visibility and drive traffic. โข Unit 8: Analytics and Data-Driven Decision Making: Measuring and analyzing virtual marketing efforts to optimize campaigns and improve ROI. โข Unit 9: Virtual Events and Webinars: Hosting and promoting virtual events to engage with audiences and build brand awareness. โข Unit 10: Reputation Management: Monitoring and managing online reviews and feedback to maintain a positive brand image.
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