Professional Certificate in Marketing Ethics Practices
-- ViewingNowThe Professional Certificate in Marketing Ethics Practices is a comprehensive course that emphasizes the significance of ethical conduct in the marketing industry. This program addresses the growing demand for professionals who can balance business goals with ethical responsibility, ensuring that organizations maintain a positive reputation and build trust with their customers.
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Here are the essential units for a Professional Certificate in Marketing Ethics Practices:
● Understanding Marketing Ethics:
● Ethical Theories and Concepts in Marketing
● The Role of Ethics in Marketing Decision Making
● Ethical Risks and Opportunities in Marketing
● Ethical Marketing Strategies:
● Building Ethical Brand Identity
● Creating Ethical Marketing Campaigns
● Leveraging Ethical Influencer Marketing
● Ethical Data and Privacy Practices:
● Data Collection and Analysis in Marketing
● Privacy Policies and Customer Trust
● Data Security and Compliance in Marketing
● Ethical Advertising Practices:
● Truth in Advertising and Misleading Claims
● Advertising to Children and Vulnerable Populations
● Native Advertising and Transparency
● Ethical Selling Practices:
● Sales Tactics and Techniques
● Sales Training and Ethical Standards
● Sales Metrics and Performance Evaluation
● Ethical Stakeholder Engagement:
● Building Ethical Relationships with Customers
● Engaging with Ethical Partners and Suppliers
● Stakeholder Management and Ethical Responsibility
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