Certificate in Event Website Analytics and Performance Optimization
-- ViewingNowThe Certificate in Event Website Analytics and Performance Optimization is a comprehensive course designed to equip learners with essential skills for career advancement in the digital event industry. This course emphasizes the importance of analytics and optimization in enhancing the performance of event websites, a critical aspect of successful event management.
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โข Introduction to Event Website Analytics
โข Understanding Key Performance Indicators (KPIs) for Event Websites
โข Setting Up and Using Google Analytics for Event Websites
โข Analyzing User Behavior and Engagement on Event Websites
โข Conversion Tracking and Optimization for Event Websites
โข A/B Testing and Experimentation for Event Website Performance
โข Using Heatmaps and Session Recordings to Improve Event Website UX
โข SEO Best Practices for Event Websites
โข Implementing and Analyzing Results from Google Tag Manager
โข Data Visualization and Reporting for Event Website Analytics
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