Executive Development Programme in Retail Pricing Management
-- ViewingNowThe Executive Development Programme in Retail Pricing Management is a certificate course designed to empower professionals with the necessary skills to drive growth and profitability in the retail sector. This programme emphasizes the importance of strategic pricing, discount management, and revenue optimization, making it highly relevant in today's competitive retail landscape.
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โข Retail Pricing Strategies: Understanding the fundamental concepts and strategies in retail pricing management, including price skimming, penetration pricing, discount pricing, and value-based pricing. โข Price Perception and Psychology: Exploring the role of consumer psychology in pricing decisions, including the impact of price perception, price anchoring, and price image on consumer behavior. โข Competitive Pricing Analysis: Examining the process of analyzing competitors' pricing strategies, including the use of pricing tools and techniques to monitor and respond to competitive pricing dynamics. โข Cost-Plus Pricing: Learning the principles of cost-plus pricing, including the calculation of cost of goods sold (COGS), overhead costs, and profit margins. โข Dynamic Pricing: Understanding the concept of dynamic pricing and its applications in retail, including the use of real-time data and analytics to adjust prices in response to changing market conditions. โข Pricing and Revenue Management: Exploring the relationship between pricing and revenue management, including the use of pricing strategies to optimize revenue and profitability. โข Pricing Analytics: Examining the use of data analytics and modeling techniques to inform pricing decisions, including the use of data visualization tools and statistical analysis. โข Pricing Ethics and Compliance: Discussing the ethical considerations and legal requirements associated with retail pricing, including the prevention of deceptive pricing practices and compliance with pricing regulations.
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