Certificate in Competitive Market Analysis for Business Success
-- ViewingNowThe Certificate in Competitive Market Analysis for Business Success is a comprehensive course designed to equip learners with the essential skills needed to excel in today's dynamic business environment. This course emphasizes the importance of competitive market analysis in making informed business decisions, increasing revenue, and gaining a competitive edge.
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โข Introduction to Competitive Market Analysis (CMA): Understanding the basics, importance and benefits of CMA for business success.
โข Market Research Techniques: Exploring various research methods and tools to gather and analyze market data.
โข Competitor Profiling: Identifying and analyzing key competitors, their strengths, weaknesses, opportunities and threats (SWOT).
โข Market Segmentation and Targeting: Dividing the market into segments, selecting the most profitable targets and positioning the product/service.
โข Value Proposition and Differentiation: Defining the unique value proposition to differentiate from competitors.
โข Porter's Five Forces Model: Evaluating the competitive intensity and attractiveness of the industry.
โข Market Trends and Forecasting: Understanding current and future trends, drivers and restraints in the market.
โข Benchmarking and Performance Metrics: Comparing performance against competitors and setting standards for improvement.
โข Strategic Planning and Decision Making: Using CMA to make informed strategic decisions, set goals and monitor performance.
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