Executive Development Programme in Product Development Tactics
-- ViewingNowThe Executive Development Programme in Product Development Tactics certificate course is a comprehensive program designed to equip learners with essential skills for career advancement in product development. This course emphasizes the importance of innovative product development strategies, focusing on market trends, user experience, and agile methodologies.
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โข Product Development Strategy: Understanding the role of product development in an organization's growth and creating a strategy to develop innovative and profitable products.
โข Market Research and Analysis: Identifying target customers, understanding their needs, and analyzing the competition to inform product development decisions.
โข Idea Generation and Evaluation: Techniques for generating and evaluating product ideas, including idea screening, concept testing, and business case development.
โข Product Design and Development: The process of designing, developing, and testing new products, including the use of rapid prototyping and user-centered design.
โข Go-to-Market Strategy: Developing a comprehensive plan for launching new products, including positioning, messaging, and channel strategy.
โข Project Management for Product Development: Managing product development projects effectively, including planning, scheduling, and resource allocation.
โข Innovation Management: Creating a culture of innovation and continuous improvement within the product development organization.
โข Product Lifecycle Management: Understanding the stages of a product's lifecycle and managing product portfolio to maximize profitability.
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