Executive Development Programme in Celebrity Endorsement Laws
-- ViewingNowThe Executive Development Programme in Celebrity Endorsement Laws is a certificate course that provides crucial insights into the legal aspects of celebrity endorsements. In an era where influencer marketing is booming, understanding the legal landscape has become essential for professionals in marketing, advertising, and legal departments.
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โข Contract Law Fundamentals: Understanding the basics of contract law is crucial when dealing with celebrity endorsement. This unit will cover offer and acceptance, consideration, capacity, and legality.
โข Celebrity Endorsement Agreements: This unit will delve into the specifics of creating and negotiating endorsement contracts, including rights granted, compensation, confidentiality, and termination clauses.
โข Intellectual Property Rights: Protecting and respecting intellectual property rights is essential in celebrity endorsements. This unit will cover trademark, copyright, and patent law.
โข False Advertising and Deceptive Practices: Understanding the legal implications of false advertising and deceptive practices will help executives avoid legal issues and maintain brand reputation.
โข Product Liability and Celebrity Endorsements: This unit will explore the potential liability issues that can arise from endorsements and how to mitigate risks.
โข Right of Publicity and Privacy: Executives will learn about the legal rights of celebrities, including the right of publicity and privacy, and how to respect these rights in endorsement deals.
โข Regulatory Compliance: This unit will cover advertising regulations, such as those enforced by the Federal Trade Commission (FTC), and how to ensure compliance in celebrity endorsements.
โข Crisis Management in Celebrity Endorsements: Executives will learn how to manage potential crises that may arise from celebrity endorsements, including handling negative publicity and terminating endorsement deals.
โข Ethical Considerations in Celebrity Endorsements: This unit will explore the ethical implications of using celebrity endorsements and how to make ethical decisions in this area.
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