Masterclass Certificate in Service Marketing Essentials
-- ViewingNowThe Masterclass Certificate in Service Marketing Essentials is a comprehensive course designed to empower learners with the essential skills necessary to thrive in the service industry. This course highlights the importance of service marketing and its impact on business growth and success.
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Masterclass Certificate in Service Marketing Essentials:
โข Service Blueprinting: Understanding the service blueprinting process, its components, and how it can help improve service delivery and customer experience. โข Customer Journey Mapping: Learning to map the customer journey, identify touchpoints, and optimize the overall customer experience in service marketing. โข Service Design Thinking: Exploring the principles of design thinking and how they apply to service marketing, with a focus on empathy, ideation, and prototyping. โข Customer Experience Management: Understanding the importance of customer experience management, its key drivers, and how to measure and improve customer satisfaction. โข Service Quality and Metrics: Learning about service quality dimensions, how to measure them, and how to use them to improve the overall service experience. โข Relationship Marketing and CRM: Understanding the principles of relationship marketing and how to use CRM tools to manage customer relationships and loyalty. โข Service Pricing Strategies: Exploring different pricing strategies for service offerings, including cost-plus, value-based, and performance-based pricing. โข Service Failure and Recovery: Understanding the impact of service failures on customer loyalty, how to prevent them, and how to recover from them when they occur. โข Service Innovation and Differentiation: Exploring the importance of innovation and differentiation in service marketing, and how to create a culture of innovation in service organizations. โข Digital Service Marketing: Understanding the role of digital channels and technologies in service marketing, including social media, mobile apps, and virtual reality.ใญใฃใชใขใใน
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