Certificate in Service Design for Strategic Decision Making
-- ViewingNowThe Certificate in Service Design for Strategic Decision Making is a comprehensive course that equips learners with essential skills for career advancement in the service industry. This course emphasizes the importance of service design in creating exceptional customer experiences, a critical aspect of modern business strategy.
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โข Service Design Fundamentals: Understanding the principles and concepts of service design, including user-centered design, co-creation, and service blueprints.
โข User Research and Experience Design: Techniques for conducting user research, creating personas, and designing user experiences to meet customer needs.
โข Prototyping and Iterative Design: Methods for creating and testing prototypes, gathering feedback, and iterating on design solutions.
โข Service Operations and Delivery: Best practices for managing service operations, including process design, performance measurement, and continuous improvement.
โข Service Innovation and Strategy: Strategies for driving service innovation, including trend analysis, scenario planning, and business model design.
โข Service Branding and Marketing: Techniques for creating and communicating a strong service brand, including storytelling, positioning, and marketing campaigns.
โข Service Analytics and Metrics: Metrics and analytics for measuring service performance, including customer satisfaction, loyalty, and financial results.
โข Service Leadership and Culture: Leadership and organizational culture for driving service excellence, including change management, employee engagement, and communication.
Note: The above units are just a suggestion and may vary based on the specific needs and goals of the course.
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