Executive Development Programme in Service Strategy: Innovation Focus
-- ViewingNowExecutive Development Programme in Service Strategy: Innovation Focus This certificate course is designed to provide learners with essential skills in service strategy and innovation, making them highly valuable in today's rapidly evolving business landscape. The course focuses on developing the ability to identify and implement innovative service strategies that drive growth, enhance customer experience, and improve operational efficiency.
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โข Service Innovation: Understanding the key concepts, principles, and frameworks of service innovation. This unit will cover the importance of service innovation in today's business landscape, the difference between product and service innovation, and the role of service design in driving innovation. โข Service Design Thinking: This unit will cover the principles and practices of service design thinking. Students will learn how to apply user-centered design methods to create innovative services that meet customer needs. โข Customer Experience Management: This unit will cover the importance of customer experience management in driving service innovation. Students will learn how to measure and analyze customer experience data to identify opportunities for innovation. โข Digital Transformation in Services: This unit will cover the role of digital technologies in enabling service innovation. Students will learn about the latest digital trends and how to leverage them to create new services or enhance existing ones. โข Service Innovation Metrics: This unit will cover the key performance indicators (KPIs) for measuring service innovation success. Students will learn how to track and analyze innovation metrics to gauge the impact of their innovation efforts. โข Open Innovation and Collaboration: This unit will cover the benefits of open innovation and collaboration in driving service innovation. Students will learn how to build and manage innovation ecosystems that involve customers, partners, and other stakeholders. โข Service Blueprinting: This unit will cover the service blueprinting technique for mapping and analyzing service processes. Students will learn how to use service blueprinting to identify pain points and opportunities for innovation. โข Innovation Culture and Leadership: This unit will cover the role of organizational culture and leadership in enabling service innovation. Students will learn how to create a culture of innovation and how to lead innovation initiatives in their organizations.
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