Global Certificate in Content Strategy for Sales
-- ViewingNowThe Global Certificate in Content Strategy for Sales is a comprehensive course that equips learners with essential skills to excel in content strategy for sales. This course highlights the importance of content strategy in driving sales and revenue growth in today's digital age.
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GBP £ 140
GBP £ 202
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โข Content Strategy Fundamentals: Understanding the basics of content strategy, its role in sales, and how to develop an effective content strategy plan.
โข Buyer Personas and Customer Journey Mapping: Identifying and understanding target audiences, creating buyer personas, and mapping the customer journey.
โข Content Creation and Curation: Developing a content creation process, understanding the importance of content curation, and creating engaging and informative content.
โข Content Distribution and Promotion: Strategies for distributing and promoting content, including social media, email marketing, and influencer marketing.
โข Data Analysis and Metrics: Measuring the success of a content strategy using key performance indicators (KPIs) and data analysis techniques.
โข Content Strategy for Sales Enablement: Using content to enable and support the sales process, including sales enablement tools and resources.
โข Content Strategy for Lead Generation: Creating and implementing a lead generation strategy using content marketing tactics.
โข Content Strategy for Customer Retention: Developing a content strategy to retain existing customers and increase customer loyalty.
โข Content Strategy Best Practices and Trends: Staying up-to-date with the latest content strategy best practices and trends to ensure maximum effectiveness.
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