Executive Development Programme in Competitive Positioning: Market Leadership
-- ViewingNowThe Executive Development Programme in Competitive Positioning: Market Leadership is a certificate course designed to empower professionals in developing winning strategies for market leadership. This programme emphasizes the importance of competitive positioning and equips learners with essential skills to excel in today's dynamic and competitive business landscape.
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โข Competitive Positioning: An in-depth understanding of the principles and strategies of competitive positioning, including market analysis, value proposition development, and competitive differentiation.
โข Market Leadership: Exploring the characteristics, strategies, and best practices of successful market leaders, and how to become one in your respective industry.
โข Strategic Planning: The process of defining strategy, or direction, and making decisions on allocating resources to pursue this strategy, including the development of strategic objectives, core competencies, and action plans.
โข Market Research and Analysis: Techniques and tools for conducting market research, analyzing market trends, and understanding customer needs, preferences, and behaviors.
โข Brand Management: The process of creating, maintaining, and enhancing brand equity through the development and execution of brand strategies, including positioning, messaging, and visual identity.
โข Product and Service Innovation: Methods and frameworks for generating, evaluating, and implementing new product and service ideas, with a focus on driving growth and competitive advantage.
โข Customer Experience Management: The practices and principles of delivering exceptional customer experiences, including customer journey mapping, voice of the customer programs, and customer feedback management.
โข Go-to-Market Strategy: The planning and execution of successful go-to-market strategies, including product launch, sales and distribution, and marketing communications.
โข Pricing Strategy: The art and science of setting prices to maximize revenue, profit, and customer value, including pricing models, price discrimination, and price negotiation.
โข Performance Metrics and Analytics: The use of data and analytics to measure and improve marketing and business performance, including key performance indicators, return on investment, and predictive analytics.
These units are designed to provide a comprehensive and practical education in competitive positioning and market leadership, equipping participants with the skills, knowledge, and mindset necessary to succeed in today
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