Executive Development Programme in Brand Authentication Technologies
-- ViewingNowThe Executive Development Programme in Brand Authentication Technologies is a certificate course designed to empower professionals with the latest tools and techniques for brand protection. This program emphasizes the importance of anti-counterfeiting measures, addressing the growing concern of global brand equity erosion caused by counterfeits.
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Unit 1: Introduction to Brand Authentication Technologies
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Unit 2: Importance of Brand Protection in Today's Digital World
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Unit 3: Understanding Counterfeiting and its Impact on Brands
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Unit 4: Overview of Brand Authentication Tools and Technologies
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Unit 5: Primary Authentication Technologies: Holograms, Watermarks, and Microprinting
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Unit 6: Secondary Authentication Technologies: RFID, NFC, and Digital Watermarking
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Unit 7: Implementing a Brand Authentication Strategy
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Unit 8: Legal and Regulatory Considerations in Brand Authentication
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Unit 9: Case Studies of Successful Brand Authentication Programs
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Unit 10: Future Trends and Innovations in Brand Authentication Technologies
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