Certificate in Brand Protection Essentials: Key Practices
-- ViewingNowThe Certificate in Brand Protection Essentials: Key Practices is a comprehensive course designed to equip learners with critical skills in brand protection. In today's digital age, brands face numerous threats, including counterfeiting, trademark infringement, and cybersquatting, making brand protection a crucial aspect of business strategy.
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โข Understanding Intellectual Property Rights (IPR) & its relevance to brand protection
โข Importance of Trademark Registration & Management
โข Copyrights, Patents, and Trade Secrets: Protecting your brand's assets
โข The Role of Customs & Border Protection in Brand Protection
โข Anti-Counterfeiting Techniques & Strategies
โข Online Brand Protection: Monitoring & Enforcing on Domain Names & Social Media
โข Supply Chain Management & Vendor Due Diligence
โข Creating a Brand Protection Policy & Training Program
โข Measuring Effectiveness & Continuous Improvement in Brand Protection
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