Executive Development Programme in Branding Market Research
-- ViewingNowThe Executive Development Programme in Branding & Market Research is a certificate course designed to empower professionals with essential skills in branding and market research. In today's competitive business landscape, understanding consumer behavior and brand positioning is crucial for career advancement and organizational success.
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GBP £ 140
GBP £ 202
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Unit 1: Introduction to Branding and Market Research — Understanding the importance of branding, the role of market research in brand development, and the relationship between the two. — Primary keyword: Branding Market Research
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Unit 2: Market Segmentation and Targeting — Identifying target audiences, dividing markets into segments, and selecting appropriate market segments for branding strategies. — Secondary keyword: Market Segmentation
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Unit 3: Brand Positioning — Developing unique and compelling brand positioning strategies, and using market research to evaluate and refine brand positioning. — Primary keyword: Brand Positioning
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Unit 4: Brand Identity and Design — Creating consistent and memorable brand identities, including logos, color schemes, and visual elements. — Secondary keyword: Brand Identity
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Unit 5: Brand Messaging and Storytelling — Developing compelling and consistent brand messages and narratives, and using market research to evaluate and refine brand messaging. — Primary keyword: Brand Messaging
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Unit 6: Brand Awareness and Equity — Measuring brand awareness and equity, and using market research to improve brand recognition and perception. — Secondary keyword: Brand Awareness
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Unit 7: Digital Branding — Developing and implementing effective digital branding strategies, including social media, email, and content marketing. — Primary keyword: Digital Branding
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Unit 8: Brand Analytics and Reporting — Monitoring brand performance, analyzing brand data, and reporting on brand health and impact. — Secondary keyword: Brand Analytics
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Unit 9: Brand Strategy and Planning — Creating strategic and actionable brand plans, including goals, tactics, and metrics for success.
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