Global Certificate in Digital Marketing for STEM: Next-Gen
-- ViewingNowThe Global Certificate in Digital Marketing for STEM is a next-gen course designed to equip learners with essential digital marketing skills for career advancement in the STEM industry. This certificate course is crucial in today's technology-driven world, where digital marketing has become a critical component of business success.
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โข Digital Marketing Fundamentals: Understanding the digital marketing landscape, key channels, and their role in a comprehensive marketing strategy.
โข Search Engine Optimization (SEO): Techniques to optimize websites and content for search engines to increase visibility and organic traffic.
โข Pay-Per-Click (PPC) Advertising: Creating and managing effective PPC campaigns on platforms like Google Ads and Bing Ads.
โข Social Media Marketing: Leveraging social media platforms for brand awareness, engagement, and lead generation.
โข Content Marketing: Developing a content strategy to attract and retain a clearly defined audience, driving profitable customer action.
โข Email Marketing: Building and managing email campaigns to nurture leads, engage customers, and drive conversions.
โข Data Analytics and Reporting: Measuring and analyzing digital marketing performance using tools like Google Analytics and data visualization techniques.
โข Mobile Marketing: Strategies for reaching and engaging audiences on mobile devices, including app development and mobile-optimized websites.
โข User Experience (UX) Design: Designing websites and digital experiences that meet user needs, improve engagement, and drive conversions.
โข Ethics and Best Practices: Understanding ethical considerations and best practices in digital marketing, including data privacy and accessibility.
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