Executive Development Programme in Brewery Product Positioning
-- ViewingNowThe Executive Development Programme in Brewery Product Positioning is a certificate course designed to enhance learners' understanding of the brewery industry and product positioning strategies. This program is crucial in a time when competition in the brewery market is intensifying, and businesses are seeking experts who can effectively position their products to gain a competitive edge.
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โข Brewery Product Positioning Fundamentals: Understanding the basics of product positioning and its role in the brewery industry.
โข Market Research for Breweries: Gathering and analyzing market data to inform product positioning strategies.
โข Brand Development: Building a strong brand identity for brewery products to support effective positioning.
โข Target Audience Analysis: Identifying and understanding the ideal customers for brewery products.
โข Competitive Analysis: Assessing the competitive landscape to inform product positioning decisions.
โข Product Differentiation: Developing unique selling propositions for brewery products.
โข Consumer Perception and Psychology: Understanding how consumers perceive and react to different product positioning strategies.
โข Go-to-Market Strategy: Planning and executing the launch of newly positioned brewery products.
โข Measurement and Evaluation: Tracking the success of product positioning efforts and adjusting strategies accordingly.
Note: This list of units is designed to provide a comprehensive overview of executive development in brewery product positioning. It is important to tailor the content to the specific needs and goals of the program.
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