Certificate in Market Research Fundamentals: Consumer Insights
-- ViewingNowThe Certificate in Market Research Fundamentals: Consumer Insights is a comprehensive course designed to equip learners with essential skills in consumer insights and market research. This program emphasizes the importance of understanding consumer behavior, preferences, and needs, which are crucial for making informed business decisions.
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⢠Introduction to Market Research: Understanding the basics of market research, its importance, and the role of consumer insights in business decision-making.
⢠Consumer Behavior: Exploring the factors that influence consumer decision-making, including psychological, personal, and social factors.
⢠Quantitative Research Methods: Learning the techniques for collecting and analyzing numerical data, such as surveys and experiments.
⢠Qualitative Research Methods: Understanding the methods for collecting and analyzing non-numerical data, such as focus groups and in-depth interviews.
⢠Data Analysis Techniques: Mastering the tools and techniques for analyzing consumer data, including statistical analysis and data visualization.
⢠Market Segmentation and Targeting: Discovering how to segment markets and target specific consumer groups.
⢠Consumer Insights in Product Development: Understanding how to use consumer insights to inform product development and innovation.
⢠Ethical Considerations in Market Research: Exploring the ethical issues surrounding market research and ensuring best practices are followed.
Note: The above units are not in any specific order and can be adjusted based on the course curriculum.
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