Professional Certificate in Social Media Marketing Marketing Collaboration
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⢠Social Media Platforms Overview — Learn about popular social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest, and their unique features and audiences.
⢠Content Creation for Social Media — Discover how to create engaging and shareable content for various social media platforms, focusing on visuals, storytelling, and brand voice.
⢠Social Media Analytics — Understand how to measure and analyze social media performance, including metrics, data-driven insights, and reporting.
⢠Social Media Advertising Basics — Learn about paid social media advertising, including campaign objectives, targeting, budgeting, and ad formats.
⢠Social Media Strategy Development — Explore how to develop a comprehensive social media marketing strategy, including goal-setting, audience segmentation, and content planning.
⢠Social Media Listening — Understand how to monitor and analyze social media conversations to inform marketing decisions and measure brand reputation.
⢠Social Media Influencer Marketing — Learn about influencer marketing, including identifying influencers, building relationships, and measuring results.
⢠Social Media Crisis Management — Discover how to prepare for and manage social media crises, including developing a crisis communication plan and responding to negative feedback.
⢠Social Media for Customer Service — Understand how to use social media to provide excellent customer service, including responding to customer inquiries, resolving issues, and providing support.
⢠Social Media Ethics & Best Practices — Learn about ethical considerations and best practices in social media marketing, including privacy, transparency, and accessibility.
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