Masterclass Certificate in Content Strategy Implementation: Actionable Plans
-- ViewingNowThe Masterclass Certificate in Content Strategy Implementation: Actionable Plans course is a comprehensive program designed to equip learners with essential skills for career advancement in content strategy. This course emphasizes the importance of a well-executed content strategy, which is critical in today's digital age where relevant and engaging content is in high demand.
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⢠Content Strategy Development: Understanding the fundamentals of creating and implementing a content strategy, including setting goals, identifying target audiences, and conducting competitive research.
⢠Content Auditing: Learning how to conduct a comprehensive content audit to assess current assets, identify gaps and opportunities, and inform the content strategy.
⢠Content Planning and Creation: Developing a content calendar and creating a plan for producing high-quality, engaging content that aligns with the overall strategy.
⢠Content Optimization: Understanding how to optimize content for search engines and users, including keyword research, on-page optimization, and link building.
⢠Content Distribution and Promotion: Learning how to effectively distribute and promote content through various channels, including social media, email marketing, and influencer outreach.
⢠Content Measurement and Analysis: Understanding how to measure and analyze the success of a content strategy, including setting up tracking and reporting, and using data to inform future decisions.
⢠Content Governance: Developing a plan for managing and maintaining content, including workflow, roles and responsibilities, and content lifecycle management.
⢠Content Accessibility: Understanding the importance of making content accessible to all users, including those with disabilities, and learning how to implement accessibility best practices.
⢠Content Ethics: Learning about the ethical considerations of content creation, including privacy, transparency, and cultural sensitivity.
⢠Content Strategy Implementation: Putting it all together and creating an actionable plan for implementing a content strategy.
Note: This list of units is for a Masterclass Certificate in Content Strategy Implementation specifically focused on Actionable Plans, so it's important to keep that in mind when reading through the units.
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