Masterclass Certificate in Pharma Market Segmentation: Targeting Strategies
-- ViewingNowThe Masterclass Certificate in Pharma Market Segmentation: Targeting Strategies is a comprehensive course designed to equip learners with essential skills in pharmaceutical market segmentation and targeting strategies. This course is crucial in the pharmaceutical industry, where understanding customer needs and preferences is vital for successful marketing.
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⢠Unit 1: Introduction to Pharma Market Segmentation
⢠Unit 2: Understanding Market Segmentation and its Importance
⢠Unit 3: Demographic, Geographic, and Behavioral Segmentation in Pharma
⢠Unit 4: Psychographic Segmentation and Needs-based Segmentation
⢠Unit 5: Pharma Market Segmentation Techniques and Tools
⢠Unit 6: Targeting Strategies in Pharma: Identifying and Analyzing Ideal Customer Segments
⢠Unit 7: Positioning Strategies: Differentiating Pharma Products and Brands
⢠Unit 8: Strategic Planning for Pharma Market Segmentation and Targeting
⢠Unit 9: Implementing and Evaluating Pharma Targeting Strategies
⢠Unit 10: Case Studies: Successful Pharma Market Segmentation and Targeting Strategies
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