Certificate in Advocacy Campaign Performance Evaluation
-- ViewingNowThe Certificate in Advocacy Campaign Performance Evaluation is a crucial course designed to equip learners with the skills necessary to evaluate and optimize advocacy campaigns. With the rise of social activism and digital advocacy, there's an increasing industry demand for professionals who can measure the impact of these campaigns.
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⢠Introduction to Advocacy Campaign Performance Evaluation: Understanding the importance, principles, and approaches to evaluating advocacy campaigns. ⢠Setting Evaluation Goals and Objectives: Identifying specific and measurable goals and objectives for advocacy campaign evaluation. ⢠Selecting Evaluation Methods: Choosing appropriate evaluation methods, such as surveys, interviews, focus groups, and document analysis. ⢠Data Collection and Analysis: Techniques and tools for collecting and analyzing data to measure advocacy campaign performance. ⢠Monitoring and Reporting: Strategies for monitoring and reporting on advocacy campaign performance, including real-time monitoring and regular progress reports. ⢠Stakeholder Engagement: Engaging stakeholders throughout the evaluation process, from goal-setting to reporting. ⢠Evaluation Ethics: Understanding and applying ethical principles in advocacy campaign evaluation, such as informed consent, confidentiality, and avoiding harm. ⢠Using Evaluation Findings: Applying evaluation findings to improve advocacy campaign performance and inform future campaigns.
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