Advanced Certificate in Advocacy Campaign Evaluation Methods and Tools
-- ViewingNowThe Advanced Certificate in Advocacy Campaign Evaluation Methods and Tools is a comprehensive course designed to empower learners with the skills necessary to evaluate the effectiveness of advocacy campaigns. This certificate program is critical for professionals working in advocacy, politics, non-profit organizations, and public relations.
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⢠Advanced Campaign Design &strategy – This unit covers the process of creating and planning advocacy campaigns using advanced methodologies and frameworks. It includes topics such as goal setting, audience segmentation, message development, and campaign implementation.
⢠Evaluation Frameworks – This unit introduces various evaluation frameworks such as the OECD-DAC criteria and the Most Significant Change (MSC) approach. It also covers the importance of selecting appropriate evaluation frameworks based on the campaign's objectives and context.
⢠Quantitative Evaluation Methods – This unit covers quantitative evaluation methods including surveys, experiments, and social media analytics. It also includes topics such as sampling, questionnaire design, data analysis, and interpretation.
⢠Qualitative Evaluation Methods – This unit focuses on qualitative evaluation methods such as interviews, focus groups, and case studies. It covers topics such as data collection, analysis, and interpretation of qualitative data.
⢠Mixed Methods Evaluation – This unit explores the use of mixed methods in advocacy campaign evaluation. It covers topics such as the strengths and limitations of mixed methods, and how to integrate qualitative and quantitative data to provide a more comprehensive understanding of campaign impact.
⢠Data Visualization and Reporting – This unit covers best practices for data visualization and reporting. It includes topics such as data visualization software, creating effective charts and graphs, and writing clear and concise evaluation reports.
⢠Ethical Considerations in Evaluation – This unit addresses ethical considerations in advocacy campaign evaluation, including informed consent, confidentiality, and data security. It also covers the importance of cultural sensitivity and avoiding bias in evaluation design and implementation.
⢠Advanced Data Analysis Techniques – This unit covers advanced data analysis techniques such as regression analysis, factor analysis, and cluster analysis. It also includes topics such as data mining and predictive analytics.
⢠Case Studies in Evaluation – This unit presents case studies of successful advocacy campaign evaluations. It covers topics
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