Certificate in Social Listening for Audience Insights
-- ViewingNowThe Certificate in Social Listening for Audience Insights is a comprehensive course designed to equip learners with the essential skills needed to analyze social media data for valuable audience insights. This course emphasizes the importance of social listening in modern business, where understanding customer needs and preferences through online conversations can lead to improved products, services, and marketing strategies.
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⢠Introduction to Social Listening & Audience Insights
⢠Understanding Social Media Metrics & KPIs
⢠Setting Up Social Listening Monitoring Tools
⢠Analyzing Audience Demographics & Psychographics
⢠Identifying Key Topics, Themes & Trends
⢠Measuring Brand Sentiment & Reputation Management
⢠Competitor Analysis & Market Research
⢠Creating Data-Driven Content Strategies
⢠Utilizing Social Listening for Crisis Management
⢠Evaluating Social Listening Success & Continuous Improvement
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