Certificate in Retail Strategy Planning: High-Performance
-- ViewingNowThe Certificate in Retail Strategy Planning: High-Performance course is a comprehensive program designed to provide learners with essential skills in retail strategy planning. This course emphasizes the importance of a data-driven approach, enabling learners to make informed decisions that drive sales and improve customer experiences.
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⢠Retail Strategy Foundation: Understanding the retail landscape, key players, and market trends.
⢠Competitive Retail Strategy: Analyzing competitors, identifying gaps, and formulating a competitive advantage.
⢠Customer Segmentation and Targeting: Identifying and understanding customer segments, targeting strategies, and customer lifetime value.
⢠Product Assortment and Merchandising: Product strategy, assortment planning, pricing, and promotions.
⢠Retail Channel Management: Multi-channel retailing, online and offline integration, and omni-channel strategies.
⢠Retail Operations and Supply Chain Management: Inventory management, distribution, and logistics.
⢠Retail Performance Metrics: Key performance indicators (KPIs), benchmarking, and performance evaluation.
⢠Retail Innovation and Trends: Emerging retail trends, technology adoption, and future-proofing strategies.
⢠Retail Strategy Implementation: Developing and executing a high-performance retail strategy, with a focus on change management and continuous improvement.
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