Executive Development Programme in Media Innovation Strategy Implementation
-- ViewingNowThe Executive Development Programme in Media Innovation Strategy Implementation is a certificate course designed to equip professionals with essential skills for career advancement in the media industry. This programme emphasizes the importance of innovation and strategy implementation in an ever-evolving media landscape.
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⢠Innovation Foundations: Understanding the principles and frameworks of innovation, including design thinking, creativity, and innovation management.
⢠Media Industry Analysis: Examining the current state of the media industry, including trends, challenges, and opportunities for innovation.
⢠Strategy Development: Learning how to develop and implement effective innovation strategies, including setting goals, identifying target customers, and creating value propositions.
⢠Innovation Portfolio Management: Managing a portfolio of innovation projects, including prioritization, resource allocation, and risk management.
⢠New Product Development: Developing new media products and services, including ideation, prototyping, testing, and launch.
⢠Organizational Culture and Change: Creating a culture of innovation within a media organization, including managing change, building teams, and fostering collaboration.
⢠Digital Transformation: Transforming traditional media organizations into digital-first businesses, including developing digital strategies, building digital capabilities, and integrating digital and traditional channels.
⢠Data-Driven Innovation: Leveraging data and analytics to drive innovation in media, including data storytelling, data visualization, and data-driven decision making.
⢠Ethics and Responsibility: Addressing ethical considerations and social responsibility in media innovation, including privacy, accuracy, and diversity.
Note: These units are designed to provide a comprehensive overview of Executive Development Programme in Media Innovation Strategy Implementation. However, the actual content and sequence of the course may vary depending on the specific needs and goals of the participants. It's also important to note that the course may include additional units, such as financial management and marketing, to provide a holistic approach to media innovation strategy implementation.
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