Global Certificate in Strategic Communication for Effective Change Management Leadership
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⢠Global Communication Strategies: Understanding the critical role of communication in leading change management initiatives, and developing a global communication plan.
⢠Stakeholder Engagement: Identifying key stakeholders, understanding their needs and concerns, and developing effective engagement strategies.
⢠Change Leadership: Developing the skills and mindset required to lead change management initiatives, including adaptability, resilience, and vision.
⢠Cultural Intelligence: Understanding the impact of cultural differences on communication and change management, and developing strategies to effectively navigate these differences.
⢠Crisis Communication: Developing strategies for effective communication during times of crisis, including risk assessment, communication planning, and message development.
⢠Employee Engagement: Developing strategies for engaging employees in change management initiatives, including communication, training, and support.
⢠Measuring Communication Effectiveness: Identifying and using key performance indicators to measure the effectiveness of communication strategies, and adjusting as needed.
⢠Digital Communication Channels: Understanding the role of digital communication channels in change management, including social media, email, and video conferencing.
⢠Internal Branding: Developing a strong internal brand to support change management initiatives and build employee engagement and commitment.
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