Global Certificate in Marketing Analytics Insights Strategies
-- ViewingNowThe Global Certificate in Marketing Analytics Insights Strategies is a comprehensive course that equips learners with essential skills for career advancement in the marketing industry. This course emphasizes the importance of data-driven decision making in marketing, teaching learners how to interpret and analyze complex data sets to extract valuable insights.
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⢠Introduction to Marketing Analytics – Understanding the basics of marketing analytics, data-driven decision making, and key performance indicators (KPIs).
⢠Data Collection and Management – Identifying and gathering relevant data, data cleaning, and organizing data for analysis.
⢠Statistical Analysis for Marketing – Descriptive and inferential statistics, hypothesis testing, and regression analysis.
⢠Segmentation, Targeting, and Positioning (STP) Strategies – Market research, customer segmentation, targeting strategies, and positioning concepts.
⢠Web and Social Media Analytics – Analyzing website traffic, social media engagement, and customer feedback to optimize digital marketing efforts.
⢠Marketing Mix Modeling – Assessing the impact of marketing tactics on sales and revenue, including price, promotion, place, and product strategies.
⢠Predictive Analytics and Forecasting – Utilizing statistical models to predict future trends, customer behavior, and marketing outcomes.
⢠Data Visualization and Reporting – Presenting marketing analytics insights in a clear and actionable format, including data visualization best practices and dashboard creation.
⢠Ethics and Data Privacy in Marketing Analytics – Ensuring data privacy, ethical data usage, and compliance with relevant regulations.
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