Global Certificate in Content Development for Marketing
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⢠Content Strategy Development: Understanding the target audience, setting goals, and choosing the right content types and channels to achieve marketing objectives.
⢠Content Creation and Design: Developing engaging and visually appealing content, including blog posts, infographics, videos, and social media posts.
⢠Content Optimization: Using SEO best practices to improve content visibility, drive traffic, and increase conversions.
⢠Content Distribution and Promotion: Leveraging various channels to distribute and promote content, including email, social media, and influencer marketing.
⢠Content Analytics and Metrics: Measuring content performance, tracking key metrics, and adjusting strategies based on data insights.
⢠Content Planning and Workflow Management: Creating a content calendar, managing content production, and ensuring timely delivery.
⢠Content Localization and Translation: Adapting content to different languages, cultures, and regions to expand reach and engage global audiences.
⢠Content Ethics and Compliance: Understanding legal and ethical considerations when creating and distributing content, including copyright, privacy, and disclosure.
⢠Content Automation and Personalization: Using technology to automate content creation, delivery, and personalization based on user behavior and preferences.
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