Global Certificate in Communication Analytics for Growth
-- ViewingNowThe Global Certificate in Communication Analytics for Growth is a comprehensive course designed to meet the growing industry demand for professionals skilled in communication analytics. This course emphasizes the importance of data-driven decision-making in communication strategies, empowering learners to drive growth and impact in their organizations.
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⢠Foundations of Communication Analytics: Understanding the basics of communication analytics, its importance, and how it contributes to business growth.
⢠Data Collection Techniques: Exploring various data collection methods, including surveys, interviews, and social listening.
⢠Data Analysis Tools: Learning to use popular communication analytics tools such as Hootsuite, Brandwatch, and Talkwalker.
⢠Data Visualization: Presenting data in a clear and concise manner to facilitate decision-making.
⢠Natural Language Processing (NLP): Understanding NLP and its application in communication analytics.
⢠Sentiment Analysis: Identifying and interpreting emotions expressed in text data.
⢠Stakeholder Engagement: Building and maintaining relationships with key stakeholders through effective communication.
⢠Communication Strategy: Developing a communication strategy based on data insights to drive business growth.
⢠Ethics in Communication Analytics: Ensuring data privacy and ethical considerations in communication analytics.
⢠Case Studies: Analyzing real-world examples of successful communication analytics implementation.
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