Certificate in Product Sensory Evaluation
-- ViewingNowThe Certificate in Product Sensory Evaluation is a comprehensive course designed to equip learners with essential skills in product evaluation, a critical aspect of product development and marketing. This course emphasizes the importance of sensory evaluation in understanding consumer preferences and behavior, and how it contributes to the success of a product in the market.
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⢠Sensory Evaluation Fundamentals: Introduction to product sensory evaluation, defining sensory attributes, sensory methods and techniques.
⢠Sensory Evaluation Methods: Discrimination testing, descriptive analysis, affective (consumer) testing, and sensory shelf-life evaluation.
⢠Sensory Data Analysis: Statistical methods for sensory data analysis, including sensory descriptive analysis, discrimination testing, and consumer testing.
⢠Sensory Panel Management: Selecting, training, and managing sensory panels, best practices for panelist communication and motivation, and quality control in sensory evaluation.
⢠Sensory Test Design and Execution: Designing and executing sensory tests, including test protocols, data collection, and analysis.
⢠Product Development and Sensory Evaluation: Role of sensory evaluation in product development, product optimization, and product matching.
⢠Product Quality Control and Sensory Evaluation: Monitoring product quality, identifying deviations, and implementing corrective actions.
⢠Sensory Testing and Consumer Understanding: Understanding consumer preferences and behavior, and applying sensory testing to improve consumer satisfaction.
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