Professional Certificate in Content Strategy for Account Pages
-- ViewingNowThe Professional Certificate in Content Strategy for Account Pages course is essential for professionals seeking to enhance their content strategy skills and excel in their careers. This course focuses on developing content strategies that engage customers and drive business growth.
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⢠Content Audit and Analysis: Understanding the existing content, identifying gaps, and analyzing performance.
⢠Buyer Personas and Customer Journey: Defining target audiences and mapping their journey to inform content strategy.
⢠Content Planning and Calendar Management: Developing a content plan and managing a content calendar.
⢠Brand Voice and Messaging: Establishing a consistent brand voice and messaging across all account pages.
⢠Search Engine Optimization (SEO): Optimizing content for search engines and users.
⢠Content Creation and Curation: Creating and curating high-quality, relevant, and engaging content.
⢠Content Distribution and Promotion: Distributing and promoting content through various channels.
⢠Performance Metrics and Analytics: Measuring and analyzing content performance using key metrics.
⢠Content Strategy for Global Audiences: Adapting content strategy for global audiences and localizing content.
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