Executive Development Programme in Market Research Strategy Strategies
-- ViewingNowThe Executive Development Programme in Market Research Strategy is a certificate course designed to empower professionals with the necessary skills to drive impactful business decisions. In an era where data-driven strategies are critical, this program focuses on developing the ability to interpret market trends, consumer behavior, and competitive intelligence.
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⢠Market Research Fundamentals: Understanding the basics of market research, including its definition, importance, and objectives. This unit covers various research designs, data collection methods, and sampling techniques.
⢠Market Segmentation and Targeting: Dividing a market into distinct groups of consumers with similar needs or characteristics and selecting one or more segments to target. This unit explores different segmentation criteria and strategies.
⢠Competitive Analysis: Examining the competition to identify their strengths, weaknesses, opportunities, and threats. This unit covers various competitive analysis tools and frameworks, such as SWOT analysis, Porter's Five Forces, and benchmarking.
⢠Consumer Behavior: Understanding how consumers make purchasing decisions and their motivations, perceptions, and attitudes. This unit explores various consumer behavior theories and models.
⢠Market Trends and Forecasting: Identifying and analyzing emerging market trends and using statistical methods to forecast future market scenarios. This unit covers various forecasting techniques, such as time series analysis, regression analysis, and scenario planning.
⢠Marketing Analytics: Using data analytics to measure and optimize marketing performance. This unit covers various marketing analytics tools and techniques, such as A/B testing, multivariate testing, and attribution modeling.
⢠Positioning and Branding: Developing a unique and compelling brand positioning that differentiates a product or service from competitors. This unit explores various positioning and branding strategies, such as product attribute, emotional, and price-quality positioning.
⢠Integrated Marketing Communications: Designing and implementing a comprehensive marketing communications plan that integrates various communication channels, such as advertising, public relations, and social media. This unit covers various IMC frameworks and models.
⢠Marketing Strategy Formulation: Developing a marketing strategy that aligns with a company's overall business objectives and takes into account the external market environment. This unit covers various marketing strategy frameworks, such as the
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