Masterclass Certificate in Sales Account Planning Strategies: Targeted Approach
-- ViewingNowThe Masterclass Certificate in Sales Account Planning Strategies: Targeted Approach is a comprehensive course designed to equip learners with essential skills for career advancement in sales. This certificate program focuses on the importance of account planning strategies that enable sales professionals to target high-value accounts, penetrate new markets, and increase revenue.
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⢠Sales Account Planning: This unit will cover the basics of sales account planning, including setting objectives, identifying key accounts, and creating a strategic plan. It will also introduce the concept of a targeted approach in sales account planning.
⢠Understanding the Target Market: This unit will focus on understanding the target market, including customer segmentation, buying behavior, and needs analysis. Participants will learn how to use this information to create a targeted sales strategy.
⢠Developing a Targeted Sales Strategy: This unit will cover the steps involved in developing a targeted sales strategy, including setting goals, identifying key performance indicators (KPIs), and creating a sales plan.
⢠Account Profiling and Analysis: This unit will focus on the importance of account profiling and analysis in sales account planning. Participants will learn how to gather and analyze data about their key accounts to inform their sales strategy.
⢠Relationship Building: This unit will cover the importance of relationship building in sales account planning. Participants will learn how to build and maintain relationships with key stakeholders in their target accounts.
⢠Sales Forecasting and Pipeline Management: This unit will cover the basics of sales forecasting and pipeline management. Participants will learn how to use these techniques to manage their sales efforts and ensure a consistent flow of business.
⢠Sales Metrics and Analytics: This unit will focus on the importance of sales metrics and analytics in sales account planning. Participants will learn how to track and measure their sales efforts, and use this data to inform their strategy.
⢠Sales Process Improvement: This unit will cover the steps involved in improving the sales process, including identifying areas for improvement, implementing changes, and measuring the impact of these changes.
⢠Sales Account Planning Best Practices: This unit will cover best practices in sales account planning, including tips for creating a strategic plan, building relationships, and managing the sales process.
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