Executive Development Programme in Digital Destination Sales
-- ViewingNowExecutive Development Programme in Digital Destination Sales: a certificate course designed to meet the growing industry demand for digital sales experts. This programme emphasizes the importance of digital transformation in modern sales strategies, empowering learners with essential skills for career advancement in the tourism and hospitality sector.
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⢠Digital Transformation in Sales: Understanding the shift from traditional to digital sales, the importance of data-driven decision making, and the role of AI and machine learning in sales
⢠Digital Destination Sales Strategy: Developing a comprehensive digital sales strategy, including targeting, positioning, and messaging
⢠Customer Relationship Management (CRM) Systems: Leveraging CRM systems to manage customer interactions, track sales performance, and analyze customer data
⢠Social Selling and Personal Branding: Utilizing social media platforms to build personal brand and engage with customers, including best practices for LinkedIn, Twitter, and Facebook
⢠Content Marketing for Digital Sales: Developing a content marketing strategy to attract and engage customers, including blog posts, videos, and infographics
⢠Email Marketing and Automation: Using email marketing and automation tools to reach and nurture leads, including best practices for email campaigns and lead scoring
⢠Data Analytics for Digital Sales: Analyzing sales data to identify trends, measure performance, and make data-driven decisions, including key metrics and data visualization tools
⢠Sales Enablement and Training: Providing sales teams with the tools, resources, and training needed to succeed in a digital sales environment.
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