Executive Development Programme in Wellness Product Launch Strategy

• Market Research for Wellness Products: Understanding the target audience, market trends, and competition in the wellness industry.
• Product Development Strategy: Identifying the unique value proposition, defining the product roadmap, and creating a prototype for the wellness product.
• Branding and Positioning: Developing a strong brand identity, positioning the product effectively, and creating a brand message that resonates with the target audience.
• Marketing and Promotion Strategies: Leveraging digital and traditional marketing channels to promote the wellness product, and creating a robust marketing plan.
• Sales and Distribution Strategy: Identifying the right sales channels, building a distribution network, and creating a sales plan for the wellness product.
• Customer Acquisition and Retention: Building a customer base, creating a customer-centric experience, and implementing strategies for customer retention and loyalty.
• Financial Management and Budgeting: Developing a financial plan, managing budgets, and analyzing financial reports for the wellness product.
• Legal and Compliance Considerations: Ensuring compliance with industry regulations, obtaining certifications, and protecting intellectual property rights for the wellness product.
• Performance Measurement and Evaluation: Setting key performance indicators (KPIs), tracking progress, and evaluating the success of the wellness product launch strategy.