Global Certificate in Service Marketing Strategies: Smarter Outcomes
-- ViewingNowThe Global Certificate in Service Marketing Strategies: Smarter Outcomes course is a comprehensive program designed to enhance your understanding of service marketing strategies. This course emphasizes the importance of creating and delivering exceptional customer experiences, which are crucial in today's service-oriented business landscape.
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⢠Service Marketing Fundamentals: Understanding the key principles of service marketing and how it differs from product marketing. This unit will cover topics such as service quality, customer satisfaction, and service recovery. ⢠Customer Relationship Management (CRM): Building and maintaining strong relationships with customers is crucial in service marketing. This unit will explore CRM strategies and technologies that help businesses manage customer interactions and data throughout the customer lifecycle. ⢠Service Design and Delivery: Designing and delivering exceptional services that meet and exceed customer expectations. This unit will cover topics such as service blueprinting, process design, and service operations management. ⢠Marketing Communications in Service Context: Communicating effectively with customers is essential in service marketing. This unit will explore various communication channels and tactics, including advertising, public relations, sales promotion, and personal selling. ⢠Digital Service Marketing: Leveraging digital technologies to enhance service marketing strategies. This unit will cover topics such as social media marketing, mobile marketing, email marketing, and search engine optimization (SEO). ⢠Pricing Strategies in Service Marketing: Setting the right price for services is crucial in service marketing. This unit will explore various pricing strategies, such as cost-plus pricing, value-based pricing, and dynamic pricing. ⢠Service Innovation and New Service Development: Staying competitive in the service industry requires continuous innovation and new service development. This unit will cover topics such as ideation, concept testing, prototyping, and service launch. ⢠Service Metrics and Analytics: Measuring and analyzing service performance is essential in service marketing. This unit will explore various service metrics and analytics tools, such as customer satisfaction surveys, net promoter score (NPS), and customer lifetime value (CLV). ⢠Ethics and Social Responsibility in Service Marketing: Conducting business in an ethical and socially responsible manner is crucial in service marketing. This unit will cover topics such as privacy, sustainability, and ethical decision-making in service marketing.
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