Executive Development Programme in Anti-Counterfeiting Measures: Frontiers
-- ViewingNowThe Executive Development Programme in Anti-Counterfeiting Measures: Frontiers is a certificate course designed to tackle the growing issue of counterfeit goods in various industries. This program emphasizes the importance of protecting intellectual property rights, combating counterfeiting, and mitigating revenue losses for businesses.
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⢠Unit 1: Introduction to Anti-Counterfeiting Measures: Defining the issue, scope, and impact of counterfeiting on businesses and consumers. ⢠Unit 2: Legal Framework of Anti-Counterfeiting: Overview of national and international laws, regulations, and treaties related to intellectual property protection. ⢠Unit 3: Counterfeiting Trends and Techniques: Analysis of the latest counterfeiting methods, technologies, and strategies used by counterfeiters. ⢠Unit 4: Brand Protection Strategies: Comprehensive guide to developing, implementing, and monitoring effective anti-counterfeiting programs for organizations. ⢠Unit 5: Supply Chain Security and Risk Management: Techniques for securing supply chains, identifying and mitigating risks, and ensuring product authenticity. ⢠Unit 6: Online and Digital Anti-Counterfeiting Measures: Focusing on online brand protection, anti-piracy, and emerging technologies. ⢠Unit 7: International Cooperation and Collaboration: Exploring the role of international organizations, cross-border initiatives, and public-private partnerships. ⢠Unit 8: Anti-Counterfeiting Metrics and Analytics: Utilizing data-driven strategies for measuring the effectiveness of anti-counterfeiting efforts and making informed decisions. ⢠Unit 9: Crisis Management and Communication: Developing action plans and communication strategies for responding to counterfeiting incidents and protecting brand reputation. ⢠Unit 10: Future Perspectives and Innovations: Emerging trends, technologies, and research in anti-counterfeiting, and their implications for the future of brand protection.
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