Executive Development Programme in Drink Sales Strategies
-- ViewingNowThe Executive Development Programme in Drink Sales Strategies is a certificate course designed to enhance the professional skills of learners in the drink industry. This programme emphasizes the importance of strategic planning, market analysis, and customer relationship management in driving sales growth.
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⢠Drink Sales Fundamentals: Understanding the drink industry, market trends, and consumer behavior
⢠Product Knowledge and Mixology: Learning about different types of drinks, ingredients, and preparation techniques
⢠Sales Techniques for Drink Products: Developing effective sales strategies and communication skills for promoting drink products
⢠Pricing and Revenue Management: Analyzing pricing strategies, discounts, and promotions to maximize revenue and profitability
⢠Merchandising and Display Strategies: Creating visually appealing displays and promotions to attract customers and increase sales
⢠Building Customer Relationships: Cultivating customer loyalty, handling customer complaints, and providing excellent customer service
⢠Marketing and Advertising: Utilizing various marketing channels, such as social media, email, and print advertising, to promote drink products and increase brand awareness
⢠Distribution Channels and Supply Chain Management: Managing relationships with suppliers, distributors, and retailers to ensure efficient and effective product distribution
⢠Regulatory Compliance: Understanding and complying with relevant laws, regulations, and industry standards related to alcohol sales and marketing
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