Executive Development Programme in Drink Sales Excellence

• Sales Strategy and Planning: Understanding the market, target audience, and competition to develop effective sales strategies and plans.
• Product Knowledge: Comprehensive understanding of the product portfolio, including drinks ingredients, production, and packaging.
• Customer Relationship Management (CRM): Building and maintaining strong relationships with customers through effective communication and customer service.
• Sales Tactics and Techniques: Utilizing proven sales tactics and techniques to increase sales and maximize revenue.
• Negotiation and Closing Techniques: Mastering the art of negotiation and closing deals to maximize sales and profitability.
• Key Account Management (KAM): Identifying, managing, and growing key accounts to drive sales and revenue growth.
• Sales Forecasting and Analysis: Analyzing sales data and forecasting future sales to inform sales strategies and decision-making.
• Sales Performance Management: Monitoring and measuring sales performance, setting targets, and identifying areas for improvement.
• Sales Training and Development: Developing and delivering sales training programs to enhance sales skills and knowledge.

Note: The above list of units is not exhaustive and may be customized based on the specific needs and goals of the Executive Development Programme in Drink Sales Excellence.