Professional Certificate in Data-driven Digital Marketing: Impactful Insights

Name: Professional Certificate in Data-driven Digital Marketing: Impactful Insights
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The Professional Certificate in Data-driven Digital Marketing: Impactful Insights is a comprehensive course that empowers learners with essential skills for career advancement in today's data-driven digital marketing landscape. This certificate course emphasizes the importance of data-driven decision-making, equipping learners with the necessary tools and techniques to extract actionable insights from digital marketing data.

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AboutThisCourse

In an era where businesses increasingly rely on digital channels for customer engagement, this course is in high industry demand. It covers key topics such as analytics, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content strategy. By completing this course, learners will be able to demonstrate their proficiency in data-driven digital marketing, making them highly attractive to potential employers. The course offers a practical, hands-on approach to learning, enabling learners to apply their newfound skills to real-world scenarios. By the end of the course, learners will have a solid understanding of how to use data to drive digital marketing success, making them valuable assets in any organization.

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CourseDetails

• Data-driven Digital Marketing Fundamentals • Understanding Digital Marketing Analytics • Segmentation and Targeting in Data-driven Marketing • Key Performance Indicators (KPIs) in Digital Marketing • Google Analytics for Data-driven Digital Marketing • Social Media Analytics and Insights • Email Marketing Analytics • Search Engine Marketing (SEM) and Optimization (SEO) Analytics • Conversion Rate Optimization (CRO) in Data-driven Marketing • Data Visualization and Reporting in Digital Marketing

CareerPath

The digital marketing landscape is an ever-evolving and exciting space to explore. With the increasing demand for data-driven strategies, digital marketing roles are becoming increasingly specialized and sought after. Check out the average UK salary ranges for these popular roles, represented in a 3D pie chart below. Digital Marketing Specialist: Averaging £30,000 per year, these professionals are responsible for managing digital marketing campaigns, monitoring performance, and optimizing marketing channels for maximum ROI. SEO Manager: With an average salary of £35,000, SEO managers develop and implement search engine optimization strategies to help websites rank higher on search engines, driving increased organic traffic and revenue. Content Marketing Manager: These professionals earn an average of £34,000 annually, creating and managing content strategies to engage audiences, generate leads, and positively impact brand awareness. Social Media Manager: Averaging £30,000 in the UK, social media managers handle social media platforms, creating and scheduling content, managing campaigns, and analyzing performance metrics. PPC Specialist: Earning an average of £32,000 per year, PPC specialists manage and optimize paid search campaigns to drive traffic, conversions, and revenue while ensuring efficient use of advertising spend.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DATA-DRIVEN DIGITAL MARKETING: IMPACTFUL INSIGHTS

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London College of Foreign Trade (LCFT)

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05 May 2025

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